Swati Singh

Led customer retention strategies, driving key business metrics and enhancing customer lifetime value.

• Directed engagement and business KPIs, significantly increasing revenue, optimizing ROI, and boosting repeat transactions.
• Strategized and executed data-driven reactivation campaigns, leveraging A/B testing to achieve a 25% increase in repeat purchases.
• Streamlined data automation workflows within Clevertap, improving marketing efficiency and driving an 18% increase in conversions.
• Managed and onboarded key third-party channel vendors, significantly enhancing CRM campaign effectiveness.
• Developed and implemented personalized, automated communication strategies leveraging RFM segmentation, resulting in a 30% improvement in Click-Through Rates (CTRs).

Managed retention and growth marketing initiatives to improve user engagement and transaction volume.

• Enhanced mobile app usability and brand visibility through integrated online and offline strategies, successfully reducing customer churn by 15%.
• Performed in-depth user segmentation analysis (behavioral, demographic, geographic) to design and launch highly targeted marketing campaigns.
• Accelerated offline payment growth via integrated marketing channels, boosting overall transaction volume and increasing Gross Merchandise Value (GMV) by 30%.

Executed diverse marketing campaigns and managed content creation to drive customer engagement and retention.

• Planned and executed comprehensive customer retention campaigns across diverse marketing channels.
• Monitored and optimized user funnels across multiple user journeys to enhance conversion rates.
• Generated detailed marketing performance reports, conducting in-depth campaign-by-campaign and creative-by-creative analysis.
• Led the entire content creation vertical, ensuring strategic alignment and brand consistency.
• Collaborated cross-functionally with Product and Engineering teams to develop and launch key growth features, including onboarding and referral programs.

Gained foundational experience in retail operations, social media marketing, and offline promotions.

• Supported daily retail sales operations and customer engagement.
• Assisted in developing and executing social media marketing content.
• Participated in coordinating and executing offline promotional events.

Researched and analyzed the adoption and usage patterns of e-commerce platforms among Indian consumers for travel and tourism services, identifying key drivers and barriers.